SWOT (Strengths, Weaknesses, Opportunities & Threats)

Did you know that if you use and emphasize your strengths on a daily/regular basis, you’re more likely to improve your overall performance and results, than by simply improving your weaknesses? This could be in your business, in your current job if you’re not self-employed, or on a personal/social basis.

While it’s super-important to work on our weaknesses to advance in life, many people don’t realize how important it is to emphasize, and work on improving our strengths.

In business terms we refer to the above as our SWOT – The Matrix which refers to our Strengths, Weaknesses, Opportunities and Threats. Thus SWOT.

Our Strengths and Weaknesses (areas to improve) are mostly internal, and something which we can all directly work on. Opportunities and Threats, on the other hand, are largely external, i.e. from our surrounding environment, be it business or social. However, although external, we can totally determine how we react to, and relate to these external forces, which will directly impact our lives, business and career.

Have you even thought clearly what your Strengths and Weaknesses are? Have you ever made a list and written them down? When was the last time YOU filled in your personal SWOT Matrix?

What Opportunities are out there waiting for you? Are you pursuing them? If not, why not? What’s holding you back? How about the Threats? Are you hiding from them, approaching them, or co-operating with them?

Analyzing your personal relationship with the above four factors will assist you in knowing which areas to prioritize in your life and business, and in which areas to set your goals for the upcoming year and beyond.

It’s the perfect time of the year, leading up to 2023 to re-think our priorities, where we’re headed, in which areas we can improve, what opportunities are out there awaiting us, and if there are threats to be cautious of, thus preparing ourselves first when we move forward.

To download your FREE SWOT Matrix and personalized SWOT worksheet, both of which you can print out, fill in and refer back to, click here: https://lesleykaplan.com/product/swot/

If you’d like to discuss this further, contact me on hello@lesleykaplan.com or fill in the contact form

Lesley Kaplan is passionate about life and enhancing people & processes! As a Business Strategy, Branding & Goal-Achieving Coach, Consultant & Trainer, she enhances & empowers businesses, organizations & individuals in “Building, Branding & Boosting”. In identifying, setting and achieving their goals, and in improving their results. She coaches and trains individuals and groups, both online and face-to-face, as well as organizes and facilitates monthly networking, business & development events & workshops. She is the Founder & CEO of “L.A.K. Creations & Consulting” and “Build Your Biz with Lesley Kaplan”.