On this episode of “613 Books” Podcast, business strategy, branding & goal-achieving coach Lesley Kaplan joins me to discuss her newly-published book, “SMALL BUSINESS SUCCESS TOOLBOX & GUIDE: HOW TO “BUILD & BRAND YOUR BIZ.” Her book is jam-packed with practical and achievable strategies and tools that can fulfill exactly what the title describes.
Drawing from several decades’ experience running her own businesses (product and service) Lesley defines and explains the importance of having a U.S.P. (unique selling proposition); a concise explanatory “elevator pitch;” a concept called “creating a buyer or customer persona;” and a prioritize time management technique called “Eat That Frog.”
Lesley is also an organizational consultant, trainer and workshop leader and our interview is brimming with Lesley’s keen insights and advice in this interview, so get ready to build your biz!
LINKS:
Apple Podcast: https://tinyurl.com/mrxvb9p4
Spotify: https://open.spotify.com/episode/3TAafDqOcBR8LEN3EGqvMH
Heather Dean Productions Website: https://tinyurl.com/bd8262dy
SoundCloud: https://tinyurl.com/54eevu75