Topic: Tagline in a Flash!
Beyond your 30-second speech, your business needs a tagline that succinctly describes your unique value proposition. A tagline should be descriptive and memorable.
This workshop will help any startup, freelancer, or small business create or update their tagline into a powerful messaging tool. Using famous taglines, we will examine tagline styles, successful and less successful examples, and composition i.e. words and phrasing that make taglines successful.
The hands-on project will use worksheets for each attendee to develop a compelling tagline. Volunteers will present their taglines for review by the rest of the attendees. They can offer to show their before and after, for learning purposes.
Speaker: Shifra Stearman, The “Marketing Savta”