RECORDING – Building your Business Tagline in a Flash



Topic: Tagline in a Flash!

Beyond your 30-second speech, your business needs a tagline that succinctly describes your unique value proposition. A tagline should be descriptive and memorable.

This workshop will help any startup, freelancer, or small business create or update their tagline into a powerful messaging tool. Using famous taglines, we will examine tagline styles, successful and less successful examples, and composition i.e. words and phrasing that make taglines successful.

The hands-on project will use worksheets for each attendee to develop a compelling tagline. Volunteers will present their taglines for review by the rest of the attendees. They can offer to show their before and after, for learning purposes.

Speaker: Shifra Stearman, The “Marketing Savta”

As the Marketing Savta, Shifra uses her 40+ years of high tech experience to mentor startups, solo entrepreneurs and freelancers. Her one-hour brainstorming sessions enable women to tackle a problem, issue, or challenge in their business and walk away with actionable suggestions. Passing on her expertise to help you build marketing strategy and tactics that will bring you success is what she does…

Facilitator: Lesley Kaplan, “Build & Brand your Biz”, L.A.K. Creations & Consulting


To see a full list of other recordings which are available for viewing: