As we enter this period of introspection, it is also a chance to reflect, to discover meaning, and to consider what’s really important to us – in life and in business.
The Nine Days invite a pause – a time of reduced celebration – yet one of deeper introspection, if we allow it to. For many small business owners, especially those in service-based roles, this period can be a powerful time and opportunity to realign with what truly matters: purpose, consistency, and connection.
Asking ourselves (not only during this period) whether we are still passionate about what we’re doing? How we can align ourselves, our lives and our businesses to engage in more meaningful interactions and activities. How we can do more of what really drives and motivates us, and less of what doesn’t.
Purpose fuels our work way beyond profit. When we remember why we started our business, why we do what we do – to create, to help, to inspire, to uplift – in addition to making a profit. Our business becomes a vehicle for meaning if we align our activities and thoughts correctly. Showing up steadily – with care, honesty, and presence – building what we started.
As we mature and advance in age and in our business , sometimes our initial activities, mission and direction needs tweaking or re-directing. This is often the key to continual growth. Showing flexibility and being open-minded. Allowing ourselves to think out of the box and to move beyond our comfort zone. This is the zone where real growth – both personal and business – takes place.
And connection? That’s the heart of service. Giving and knowing we’re making a difference – in whichever field we chose and continue to choose. Finding meaning is about building real relationships, genuinely connecting with others, and building friendships. It’s not (only) about making more money – even though we require parnasa to support our families, our desires, and our activities.
As we observe the Nine Days with sensitivity, it’s a reminder that impact doesn’t always come from the big moments. Sometimes, it’s the quiet integrity behind the scenes which is the most meaningful, and which shapes our lives, our business, and our greatest legacy.
© Lesley Kaplan is passionate about life and enhancing people & processes. As a Business Strategy and Branding Coach, Consultant & Trainer, she has advised, trained and coached hundreds of business owners & organizations worldwide to success, by using tools, systems and marketing methods to improve their results, become more profitable, and to feel more in control of their business.
She is the Founder of the Israel Networking Hub – Facebook Group & Events – for business owners and nonprofits to connect, build relationships, network, and promote their services, events or products.
Lesley facilitates monthly online Networking Forums and the in-person Netanya Women’s Networking & Development Group – both of which operate under the umbrella of the Israel Networking Hub. Her events enhance and attract Men and Women in Business from all areas of the country and abroad. She is also the founder of the Monday Motivation Spotlight Podcast.
Lesley is the author of “SMALL BUSINESS SUCCESS TOOLBOX & GUIDE: HOW TO BUILD & BRAND YOUR BIZ” and “POWER TALKS WITH WOMEN ENTREPRENEURS” available on this website for purchasing in Israel, or on Amazon. Available in paperback and as a digital e-book.